Episode 0: Welcome to Good Marketing Bad Marketing

Good marketing isn’t about luck—it’s about research, strategy, and a deep understanding of why people buy. But too often, marketing advice is just recycled trends and empty buzzwords that don’t actually help brands succeed.

That’s why I started Good Marketing Bad Marketing.

In this intro episode, I lay out what this podcast is all about: real conversations with experts, deep dives into the strategies that actually drive sales, and the lessons we can learn from marketing that works—and marketing that flops. No fluff. No jargon. No fairytales.

This is my third major podcast series, and after recording over 100 episodes exploring consumer behavior and brand strategy, I know one thing for sure—marketing isn’t just about creativity. It’s about understanding people.

Expect expert interviews, honest insights, and practical takeaways you can actually use.

If you’re a marketer, a business owner, or just someone who’s tired of bad marketing advice, this is the podcast for you.

Good marketing isn't about luck. It's not about going viral or the latest trends or throwing ideas at a wall and hoping something sticks. Good marketing is about research. It's about strategy and a deep understanding of why people buy. But nowadays, marketing advice is all too often empty buzzwords and LinkedIn thought pieces, none of which help you make better, actionable decisions. That's why I've started Good Marketing Bad Marketing. I'm Polly Hammond, founder of 5forests, a global digital marketing agency that specializes in one of the most regulated industries in the world: wine. If I can market wine successfully—navigating laws, distribution challenges, shifting consumer behavior and all the chaos that comes with it—I can market anything. This isn't my first time behind the mic. Good Marketing Bad Marketing is my third major podcast series, and I've recorded over 100 episodes exploring marketing, consumer behavior and the trends shaping how we sell. I believe that marketing isn't just about creativity, it's about understanding people, and that starts with data, research, and a little healthy skepticism of the latest so-called "hacks". This isn't a podcast about marketing as a highlight reel. It's about what marketing really looks like: the decisions, the trade offs, the lessons learned when things go right—and when they go wrong. In this series, we'll explore the research-backed strategies that actually drive sales, the psychology of why consumers make the choices they do, the marketing tactics that are quietly failing businesses everywhere, and the real world lessons from brands that get it right. This is an interview based podcast series where I sit down with experts, industry leaders, and the people who are actually doing the work, not just talking about it. We'll look at the strategies that are reshaping industries, the common mistakes that hold brands back, and how to build marketing that isn't just flashy, but actually effective. So if you're a marketer, a business owner, or just someone who's sick of marketing BS, this podcast is for you. No fluff, no jargon, no marketing fairy tales, just the real talk you need to make smarter decisions. If that sounds like your kind of thing, hit subscribe. It helps more people find us and keeps this show going. This is Good Marketing Bad Marketing. Let's get to work.

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