Behind every great marketing success is a lesson learned the hard way. Good Marketing, Bad Marketing brings you real stories from the people who’ve done it—what worked, what didn’t, and what they wish they’d known ...more
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Having produced over 100 podcasts in less than three years, Polly Hammond rings in 2024 with the launch of her fourth series, Headtraining. A long time ago (yes, in a galaxy far far way), Polly graduated from USC with degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and nowadays her work is based on all the crazy and irrational reasons consumers engage with brands. (Heads up, she’s a big fan of pop culture, so any interview is sure to have at least one Star Wars reference thrown in.) In the past few years, Polly has been regularly invited to speak on topics of empathy, accessibility, sustainability, and growth at Wine2Wine, the World Bulk Wine Conference, Oregon Wine Symposium, Moldovan Competitiveness Project Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences ...oh and a whole bunch more. On top of all that, Polly is lucky enough to wake up each day and work with one of the most talented digital development teams working with ecommerce businesses today. Since its inception as a tiny studio that thought "maybe we can make a difference," her agency 5forests has grown into a globally-recognized, award-winning digital marketing agency working with some of America's top brands.
